Thursday, June 9, 2011

Redundant packaging

In my opinion, the plastic bread bag is one of the great inventions of the late 20th century.  Waterproof, sturdy enough to hold up to freezer conditions, big enough to stash all kinds of leftovers, the bread bag is perfect to wrap a pakage of hamburger before you stash it in the freezer, hold a damp towel full of salad greens, or protect any sort of dishful in the fridge. We hoard bread bags for lots of food storage tasks.

But if the bread bag serves many purposes, its highest and best use is probably to keep bread, the task for which it was designed.

That being the case, why do high-end bread manufacturers insist on double-wrapping the bread, with a cellophane pack inside the plastic bread bag?

I suspect it's to make you think you're special, that your bread is so delicate that it deserves twice as much packaging as plain old Wonder Bread, that you were RIGHT to spend almost $4 on a loaf! 

I beg to differ.  That inside cellophane is a pain in the neck, not to mention an unnecessary cost.  You need a sharp tool to get it open, and after you start using the bread, the cellophane just sits there impeding your progress toward retrieving a new slice.  And there's no good way to just pull the cellophane out and let the bread sit there in its perfect plastic bag. 

Take this marketing team back to the kitchen and bring out the other marketing team.


  1. Amen to that, Kathy! Double wrap indeed! I like to buy a bag of frozen chicken breasts. Imagine my surprise and disgust to find my favorite brand now each individually vacuum wrapped in plastic. Yuk! Nearly impossible to remove, frozen fingers, and more plastic for the land fill. Will the madness never end?????

  2. AMEN to that... THESE manufacters STILL DO NOT GET we do NOT NEED everything, espsecially my food in MORE PLASTIC!! Tis same to add sugar and salt to foods that REALLY DO NOT NEED IT.