Since Pringles introduced "reduced fat" versions several years ago I have always bought them, rationalizing that it wasn't quite so junky as regular. And sure enough, a casual glance at the package would lead you to believe that you're saving 25% of the calories compared to the regular. Or something like that -- since fat is an essential ingredient in junk food, you would expect that reducing it by 25% would make a big difference.
But when you flip the can and read the back, you discover that you're only saving 7% of the calories, the difference between 150 and 140 for a serving.
So what's happening? Yes, we've saved 20 calories worth of fat, along with 4 calories worth of sugar, but they've compensated by increasing the carbohydrates (adding 8 calories) and apparently some other rejiggering that you can't decode from the nutritional label.
I don't know why I was drawn to read the label before putting the can in my shopping cart, but after I did I put the can back on the shelf. I don't like to feel like a dupe. And by the way, reducing the fat from 9 grams to 7 isn't 25%, it's 22%.
Whatever happened to truth in advertising?